Mariel Jimenez is a writer and editor living in New York City.
Contact her at marieljimenez0221@gmail.com
EXPERIENCE
Moroccanoil®
Senior Copywriter
September 2012 to present
• Creates copy for collateral across all departments: product development, marketing, digital, advertising, education, PR, and internal communications.
• Collaborates with the different teams, ensuring deliverables adhere to brand standards (voice, tone, and style).
• Works with Product Development and Packaging team to ensure timely review and approval of primary and secondary packaging.
• Manages workflow for one in-house and two freelance copywriters; tracks and assigns Spanish and French translations for product packaging and select marketing collateral.
• Creates copy for collateral across all departments: product development, marketing, digital, advertising, education, PR, and internal communications.
• Collaborates with the different teams, ensuring deliverables adhere to brand standards (voice, tone, and style).
• Works with Product Development and Packaging team to ensure timely review and approval of primary and secondary packaging.
• Manages workflow for one in-house and two freelance copywriters; tracks and assigns Spanish and French translations for product packaging and select marketing collateral.
Copywriter & Proofreader
April 2011 to September 2012
• Wrote, edited, and proofread copy for all product packaging: decos, carton and insert mechanicals, ingredient lists, item numbers, UPC codes, and other product development initiatives for all markets.
• Reviewed and supplied additional copy for marketing and merchandising collateral in relation to retail (Ulta and Macy’s), e-commerce (Laurageller.com) and QVC US and UK.
• Routed translations in French, German, Italian, and Spanish.
• Collaborated with PD team on new product names and shades.
• Updated style sheet in a timely manner.
• Reviewed and supplied additional copy for marketing and merchandising collateral in relation to retail (Ulta and Macy’s), e-commerce (Laurageller.com) and QVC US and UK.
• Routed translations in French, German, Italian, and Spanish.
• Collaborated with PD team on new product names and shades.
• Updated style sheet in a timely manner.
Starwood Hotels – Luxury Collection
Online Copy Editor (off-site)
May 2008 to February 2012
• Edited content for the Luxury Collection websites as part of Starwood's online Property Page Expansion program.
• Currently contributes as a copywriter (per-assignment basis; via 24 Seven, Inc.).
• Edited content for the Luxury Collection websites as part of Starwood's online Property Page Expansion program.
• Currently contributes as a copywriter (per-assignment basis; via 24 Seven, Inc.).
Studio One Networks
Online Managing Editor & Writer (off-site)
July 2010 to June 2012
• Managed and wrote lifestyle, fashion, and beauty web content for TheStyleGlossy.com co-brand for ASEAN.
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BRAND CONSULTING
Avon – mark.
Copywriter
July 2010 to October 2010
Cosmopolitan Magazine and Pond’s
Internship Program Director
April 2010 to June 2010
J.Crew
Proofreader/Copy Editor
September 2008 to December 2008
Kanebo Cosmetics
PR & Project Manager
March 2007 to May 2007
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EDITORIAL & PUBLISHING
"The Official Guide to ZAPPING the FRESHMAN 15"
Co-author and Editor
May 2, 2011 (Xlibris)
Available in print and e-book on Amazon.com, Barnesandnoble.com, and Xlibris.com.
Hearst Magazines International
Harper's BAZAAR
Harper's BAZAAR
Marketing Assistant
November 2007 to July 2008
Cosmopolitan Magazine Philippines
Beauty Editor
April 2005 to March 2007
Seventeen Magazine Philippines
Beauty Editor
June 2000 to April 2005
*April 2004 to April 2005
*Earlier titles: editorial assistant, beauty & fitness assistant, associate beauty editor.
Ok! Magazine Philippines
Contributing Beauty Editor
March 2005 to April 2007
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EDUCATION
University of the Philippines
1998-2001 College of Mass Communication
Bachelor of Arts in Journalism
1995-1998 School of Economics
Undergraduate studies in BS Business Economics
INTERESTS
Beauty and lifestyle journalism, print and online media, blogs, culinary arts, and travel.
References available upon request.